Focus Group & Survey Results - 8/3/12

 

Focus Group - 7/3/12

On Thursday 8th March, we will be holding a focus group with a small number of students. These students will be sixth form year 12s as they are within the range of our chosen target market.


Firstly we will show the focus group our music video. We will then ask the following questions:
     - What did you think worked well in our music video? What did you like?
     - What do you think the idea and storyline behind the music video is?
     - Did the music video go well with the song?
     - What do you think could be improved?


We will then show them our separate digipaks and ask the following:
     - What do you think about the digipak?
     - Do you think it relates to the music video?
     - Would you pick the CD up and have a look at it if you saw it in the shops?
     - What do you think could be improved?


I will then show them my finished web site and ask these questions:
     - What do you think about my website?
     - Is it easy to navigate?
     - Does it relate to the digi pak?
     - Does it look appealing?
     - What do you think can be improved?


Finally:
     - Do you think all three of my Pure Orbit media products relate to each other? If so, how?

Pure Orbit Audience Feedback

Below are screen grabs of my finished Website and Digi pak (CD cover) and also our finished music video. Please could you watch the video and look at the other two pictures and then take the survey at the bottom. Thank you :)

WEBSITE

Website Link: file:///Volumes/machomes/05dpreston-rider/Sites/Pure_Orbit/Homepage.html

DIGI PAK (CD COVER)

MUSIC VIDEO

Ryan's Assessment of my Web site - 02/12/11

Mood Board Peer Assessment From Ryan Simson - 04/11/11

After looking at my mood board, Ryan said the following:

- My mood board was colourful. He said this was good as it allows you to pick out a variety of colours from the mood board and colours of which I could use in my ancillary texts. Yellow was the colour that he picked out as being a good idea to follow up.

- He also said that the mood board was quite powerful. The pictures and images are quite striking and they make a powerful message of love and loneliness. They could be used to create an effective digi-pack and gain ideas that fit in with our theme of a hidden identity and fitting in with society.

- The images would help me to create the webpage as they are very different representations than you would normally associate with a girl band. They could challenge typical conventions you expect to see with girl bands which would make the artist very unique and stand out from the other existing pop girl bands.

- Using the images will engage the viewing audience as they are unusual. They would fit in with our theme idea of using a world instead of the 'O' of 'Orbit' as we  using an image/object instead of letters. The 'HERE I AM' picture supports this as they use a human eye instead of the letter 'I'.

Peer Assessment for Ryan Simson (as I couldn't comment on his post)

Peer Assessment:
You have clearly identified the conventions of web pages. You have shown how the iconography and conventions are all similar and how they are consistent throughout the web page. You have clearly said what conventions you are going to use on your web page.


To improve, I think you should relate the conventions to audience appeal and how they can tell the audience information about the related subject (i.e. through the iconography such as logo, pictures and similar fonts). You could also discuss how easy the conventions of hyperlinks and menu bars are for the audience to navigate their way around the web pages.