On Thursday 8th March, we will be holding a focus group with a small number of students. These students will be sixth form year 12s as they are within the range of our chosen target market.
Firstly we will show the focus group our music video. We will then ask the following questions:
- What did you think worked well in our music video? What did you like?
- What do you think the idea and storyline behind the music video is?
- Did the music video go well with the song?
- What do you think could be improved?
We will then show them our separate digipaks and ask the following:
- What do you think about the digipak?
- Do you think it relates to the music video?
- Would you pick the CD up and have a look at it if you saw it in the shops?
- What do you think could be improved?
I will then show them my finished web site and ask these questions:
- What do you think about my website?
- Is it easy to navigate?
- Does it relate to the digi pak?
- Does it look appealing?
- What do you think can be improved?
Finally:
- Do you think all three of my Pure Orbit media products relate to each other? If so, how?
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